News: Let’s see if Subaru makes a difference in Saudi Arabia

Usually my blog consists of racing, Subaru Performance, and Subaru Icons but this time, we gotta dim the lights and talk about something that is a little more serious and may potentially change history. My friend Mike from SubieTech sent me this article via email from the non profit organization Change.org. Now from my understanding and from what I’ve gathered, women are still not allowed to drive automobiles in Saudi Arabia (or even ride a bike for that matter) and recently there was a woman who made a viral video who was driving. She was promptly arrested.

Now where does Subaru fit in all this? Well, Subaru’s marketing campaigns heavily towards families and women. Subaru also sells vehicles in Saudi Arabia. So if women aren’t allowed to drive (for now) in Saudi Arabia then why bother marketing towards women? This progressive thinking is right up Subaru’s alley and let’s see if they do something about it.

Although there are many women now taking a stand and making good points about why they should be able to drive (well, I know many) the traditions and beliefs of that region still stand strong. Many politicians have stepped up including Secretary of State Hillary Clinton.

So if you believe strongly on this (which you should) and think that Subaru can make a difference by pulling out of Saudi Arabia until the government has lifted the ban, sign the petition and help the women in Saudi Arabia!

Sign the Petition HERE 

 

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Subaru predicts a 50% increase in sales of the 2012 Impreza

Couple of weeks ago, the 2012 Subaru Impreza was released to the masses at the New York Auto Show. Although the “performance” community of Subaru fans jeered at the new looks (hey, at least it comes with fender flares!) however the general population was jubilant about the 36mpg with symmetrical all wheel drive standard. According to Autoblog Subaru of America is predicting over 60,000 units sold held against the current 40,000 units sold.

This is a bold statement from Subaru but we hopefully will see the increase and being one of few manufacturers that has not suffered a loss, this should be an impressive outlook!

Subaru of America releases multiple images of the 2012 Impreza

Check out what Subaru of America put on their facebook fan page! I think we can dig it!

Subaru of America teases the official debut of the new Impreza for New York Auto Show

This is what Subaruof America posted on their Facebook Fan page. They’re teasing us. We can’t wait to see these cars in the flesh.

Subaru is sponsoring a Mud Run in LA!

Not quite Subaru-automotive related but my friend Charles from Subaru of America sent me this info. If you guys are interested in this and you’re in the LA Area, Check it out!

I personally love running and outdoor activities but I (Yukes) will be in Seattle for a different event. I hope this goes well if any of our readers are at this, post up your pictures for us! We’d love to see them!

 

Subaru of America teases the 2012 Impreza!

This morning, Subaru of America teased the new 2012 Impreza on their Facebook Fan page. We’re digging the looks. What do you guys think?

Get yourself a “Get More G’s” Tennis Ball Topper! Limited time!

Our good friends at Subaru of America is giving away the “Get More G’s” Tennis Ball Antenna Topper! It’s for free and when we get ours, we’ll post up pics!

Click on the image or click HERE to get your free Tennis Ball Topper!

The Streak Continues: Subaru of America posts up record sales in January

Wow, Subaru is on fire right now with their sales. Not only have they been on a tear on the sales front but it seems like their line is gaining popularity!

Subaru of America, Inc. Reports Record January 2011 Sales

–Sales continue to climb in fourth calendar year of growth —

— up 21% year-over-year–

CHERRY HILL, N.J., Feb. 1, 2011 /PRNewswire/ — On the back of record-breaking sales in 2010, Subaru of America, Inc. today reported a continued upward swing for the Subaru brand by posting record January sales of 18,858, up 21% versus January 2010.

(Logo: http://photos.prnewswire.com/prnh/20080325/SUBARULOGO )

The company finished 2010 as a top 10 sales brand, and the only manufacturer to show a sales increase for three straight years.  As in 2010, Legacy, Outback and Forester models led the January sales increases.

Now firmly established as a 2% plus market share brand, Subaru products continue to demonstrate their suitability for today’s market, and with its innovative cut-through-the-clutter Marketing programs such as the upcoming “Super Sunday Dog Walk” where Subaru invites dog owners to get some exercise at half-time, awards for safety from the IIHS, resale values from KBB and residual values from ALG, the brand is clearly in a healthy position.

	Jan ’11	Jan ’10	% chg
Forester	5,806	4,943	17.5%
Impreza	3,346	2,497	34%
Legacy	2,528	2,448	3.3%
Outback	6,980	5,467	27.7%
Tribeca	198	256	-22.7%
	18,858	15,611	20.8%

“2011 promises to be another great year for the Subaru brand,” said Timothy M. Colbeck, senior vice president of sales, Subaru of America, Inc. “Our strong performance is carrying through from 2010 and with new product coming in 2011, we are well placed to set yet another sales record this year.”

Thomas J. Doll, executive vice president and COO, Subaru of America, Inc said; “We are pleased to be beginning 2011 as we finished 2010, by setting records.  This is not only the 11th month in a row where our franchise has set a new monthly sales record, but also exceeded our January 2010 sales by 21%.  Our franchise continues to be on a roll.”

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States.  All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit www.subaru.com.

Check out the new Subaru / SPT gear!

Unlike some manufacturers out there, Subaru really wants their owners to be sporting their gear. The cool thing is that a lot of their gear is actually really nice!

I mean how many auto manufacturers can say that they have Oakley Sunglasses with an STi logo? Well, for an STi logo, yeah, Subaru but check it out!!!!!

Do you want to check out more gear like this? Check it out here!

Press Release: Subaru donates for College Scholarship!

Subaru is well known for their generosity for helping the local community and in this case, they’ve done it again! Check out this press release:



Cerritos College Receives Subaru Donation for Scholarship

December x, 2010 – Cerritos College received a $2,500 donation toward student scholarship funds from Subaru and its five area dealers on December 6.

Dealers Sierra Subaru, Timmons Subaru, Renick Subaru, Shaver Subaru, and Subaru of Glendale each contributed $250, and Subaru of America matched with $1,250 to donate $2,500 to Cerritos College.

The check was presented by the dealer representatives and Subaru’s District Parts & Service Manager Dan Page to Cerritos College President Dr. Linda Lacy and the Cerritos College Foundation Executive Director Steve Richardson. Also in attendance were Automotive Youth Education Systems (AYES) Area Manager Marvin Linville and the Southeast ROP Superintendent Gill Montano.

Dan Page, Gary Huckle, Mike CampbellSteve Richardson, Dr. Linda Lacy (l-r)AYES prepares youth for entry-level career positions or advanced studies in automotive technology. Since its inception, it has sent nearly 11,000 interns to the auto industry nationally. In partner with Southeast ROP and AYES, Cerritos College provides training and career pathways to entry level technicians.

Subaru has supported AYES-participating high school and college auto programs since 2001 and is looking for more dealers to participate and contribute to help students.

“We are pleased to support dedicated students advance their automotive education,” said Page. “They are the future of our industry.”

The funds will benefit current Cerritos College automotive students as well as the Southeast ROP AYES students who are accepted into the Automotive Technology Program at Cerritos College.

“We are grateful for the generous support of Subaru and its dealers,” said Cerritos College President/Superintendent Dr. Linda Lacy. “Subaru’s donation will assist our automotive students in reaching their dreams and becoming great assets to the automotive industry.”

Cerritos College serves as a comprehensive community college for southeastern Los Angeles County. Communities within the college’s district include Artesia, Bellflower, Cerritos, Downey, Hawaiian Gardens, La Mirada, Norwalk, and portions of Bell Gardens, Lakewood, Long Beach, Santa Fe Springs and South Gate. Cerritos College offers degrees and certificates in more than 180 areas of study in nine divisions. Annually, more than 1,200 students successfully complete their course of studies, and enrollment currently averages 23,000 students. Visit Cerritos College online at http://www.cerritos.edu/.