Posts Tagged ‘Press Release’

Wow, Subaru is on fire right now with their sales. Not only have they been on a tear on the sales front but it seems like their line is gaining popularity!

Subaru of America, Inc. Reports Record January 2011 Sales

–Sales continue to climb in fourth calendar year of growth —

— up 21% year-over-year–

CHERRY HILL, N.J., Feb. 1, 2011 /PRNewswire/ — On the back of record-breaking sales in 2010, Subaru of America, Inc. today reported a continued upward swing for the Subaru brand by posting record January sales of 18,858, up 21% versus January 2010.

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The company finished 2010 as a top 10 sales brand, and the only manufacturer to show a sales increase for three straight years.  As in 2010, Legacy, Outback and Forester models led the January sales increases.

Now firmly established as a 2% plus market share brand, Subaru products continue to demonstrate their suitability for today’s market, and with its innovative cut-through-the-clutter Marketing programs such as the upcoming “Super Sunday Dog Walk” where Subaru invites dog owners to get some exercise at half-time, awards for safety from the IIHS, resale values from KBB and residual values from ALG, the brand is clearly in a healthy position.

Jan ’11 Jan ’10 % chg
Forester 5,806 4,943 17.5%
Impreza 3,346 2,497 34%
Legacy 2,528 2,448 3.3%
Outback 6,980 5,467 27.7%
Tribeca 198 256 -22.7%
18,858 15,611 20.8%

“2011 promises to be another great year for the Subaru brand,” said Timothy M. Colbeck, senior vice president of sales, Subaru of America, Inc. “Our strong performance is carrying through from 2010 and with new product coming in 2011, we are well placed to set yet another sales record this year.”

Thomas J. Doll, executive vice president and COO, Subaru of America, Inc said; “We are pleased to be beginning 2011 as we finished 2010, by setting records.  This is not only the 11th month in a row where our franchise has set a new monthly sales record, but also exceeded our January 2010 sales by 21%.  Our franchise continues to be on a roll.”

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States.  All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit


With all these “buzzings” coming from the Toyobaru, Subaru has been pretty silent about their variant of the platform. Word is now that it IS going to be Rear Wheel Drive and we have mixed feelings about this platform because of that. Meaning that the Toyota and Subaru differences will only be by skin and that’s about it. What about an STi form?

Tokyo, January 14, 2011 – Fuji Heavy Industries Ltd. (FHI), the maker of Subaru automobiles, today announced that it will exhibit the “SUBARU IMPREZA CONCEPT” and the “Subaru Trezia” as European premieres at the 81st Geneva International Motor Show slated for March in Geneva, Switzerland (Press day: March 1 and 2; Open to the public from March 3 through 13, 2011). The “Subaru Rear-Wheel Drive Sports Car Technology Concept” will also be showcased as a world premiere.

<Subaru Rear-Wheel Drive Sports Car Technology Concept>

A Subaru rear-wheel drive sports car is currently under joint development as part of the business alliance with Toyota Motor Corporation. Based on an all-new platform, the vehicle will offer Subaru’s distinctive trademark and core technology: the “Horizontally-Opposed Subaru Boxer engine”. The concept embodies Subaru’s established know-how in manufacturing boxer-powered passenger cars; it shows how Subaru proposes to integrate this expertise into a rear-wheel drive car to offer a new and highly enjoyable, Subaru-like driving experience. The technology concept will demonstrate how the all-new car platform makes full use of Subaru’s engineering and Boxer technology.

We can’t wait to see this car (Finally) in the flesh!

Source: Autoblog

Subaru is well known for their generosity for helping the local community and in this case, they’ve done it again! Check out this press release:

Cerritos College Receives Subaru Donation for Scholarship

December x, 2010 – Cerritos College received a $2,500 donation toward student scholarship funds from Subaru and its five area dealers on December 6.

Dealers Sierra Subaru, Timmons Subaru, Renick Subaru, Shaver Subaru, and Subaru of Glendale each contributed $250, and Subaru of America matched with $1,250 to donate $2,500 to Cerritos College.

The check was presented by the dealer representatives and Subaru’s District Parts & Service Manager Dan Page to Cerritos College President Dr. Linda Lacy and the Cerritos College Foundation Executive Director Steve Richardson. Also in attendance were Automotive Youth Education Systems (AYES) Area Manager Marvin Linville and the Southeast ROP Superintendent Gill Montano.

Dan Page, Gary Huckle, Mike CampbellSteve Richardson, Dr. Linda Lacy (l-r)AYES prepares youth for entry-level career positions or advanced studies in automotive technology. Since its inception, it has sent nearly 11,000 interns to the auto industry nationally. In partner with Southeast ROP and AYES, Cerritos College provides training and career pathways to entry level technicians.

Subaru has supported AYES-participating high school and college auto programs since 2001 and is looking for more dealers to participate and contribute to help students.

“We are pleased to support dedicated students advance their automotive education,” said Page. “They are the future of our industry.”

The funds will benefit current Cerritos College automotive students as well as the Southeast ROP AYES students who are accepted into the Automotive Technology Program at Cerritos College.

“We are grateful for the generous support of Subaru and its dealers,” said Cerritos College President/Superintendent Dr. Linda Lacy. “Subaru’s donation will assist our automotive students in reaching their dreams and becoming great assets to the automotive industry.”

Cerritos College serves as a comprehensive community college for southeastern Los Angeles County. Communities within the college’s district include Artesia, Bellflower, Cerritos, Downey, Hawaiian Gardens, La Mirada, Norwalk, and portions of Bell Gardens, Lakewood, Long Beach, Santa Fe Springs and South Gate. Cerritos College offers degrees and certificates in more than 180 areas of study in nine divisions. Annually, more than 1,200 students successfully complete their course of studies, and enrollment currently averages 23,000 students. Visit Cerritos College online at

That’s right folks, Subaru is on a hot streak with another record breaking sales month in November!

Subaru of America, Inc. Enjoys Best November Ever, Confirms All-Time Sales Record

— Sales up 22% year over year, all model lines up —

— Record November for Legacy sedan, Outback and Forester —

CHERRY HILL, N.J., Dec 1, 2010 /PRNewswire/ — Subaru of America, Inc. continues its record-breaking run with the best November in the company’s history with sales of 20,792, a 22% increase on November 2009.

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November also saw individual records broken for Legacy sedan, Outback and Forester, while the Impreza line saw a 33% jump in sales.

Subaru’s year-to-date sales are also noteworthy. The company’s previous full-year record of 216,652, set in 2009 was eclipsed by November 3 with sales of 237,126 already posted.  The brand is now up 23% year-to-date and already 10% ahead of the 2009 full year with December sales still to come.

Carline Nov ’10 Nov ’09 % chg Nov ’10 YTD Nov ’09 YTD % chg
Forester 6,260 4,948 27% 77,012 70,558 9%
Impreza 3,405 2,555 33% 40,136 42,964 -6%
Legacy 3,133 2,802 12% 34,841 27,354 27%
Outback 7,814 6,506 20% 82,892 46,980 76%
Tribeca 180 177 2% 2,245 5,722 -60%
20,792 16,988 22% 237,126 193,578 23%

Subaru’s sales gains in 2010 follow successive sales growth in 2008 and 2009 and were driven by increases across the board with strong sales for Outback, Forester, and Legacy Sedan and Impreza. Sales for the brand have grown by close to 50% in just over three years and company officials expect full-year sales for 2010 to exceed 250,000 units.

“We have a formula that works,” said Timothy M. Colbeck, senior vice president of sales, Subaru of America, Inc. “Our vehicles are right-sized, come with all-wheel drive standard, and are known for safety, reliability, fuel economy and spirited driving. Add into that mix excellent value for money and it’s clear why we are seeing sustained demand for our brand.”

“Our entire dealer network deserves praise for their sterling efforts in achieving this record,” said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc.  “The passion of our dealers and our own people in getting the message out about Subaru, means that consumers are beginning to fully understand the appeal of our products and we expect our sales success to continue as a result of these efforts,” Doll added.


By now, you’ve seen the internet swarmed with images and video of the new Impreza Concept but here is the press conference from the LA Autoshow from last week. In this Press Conference, the key people in Subaru and Fuji Heavy (The parent company of Subaru) explain their concept on this new Impreza and explain the design.

Watch here:


Need I say more? Check out this press release by Subaru of America:

-Subaru Outback also named Top 10 Best Resale Model –

Cherry Hill, N.J., November 16, 2010, Kelley Blue Book, the leading provider of new and used vehicle information, has announced that Subaru has been awarded 2011 Best Retail Brand and the Subaru Outback has also been named a Top 10 Best Resale Model at the Kelley Blue Book’s Best Resale Value Awards.

The Best Resale Value Awards recognizes current and forthcoming vehicles for their projected retained value five years from now.  Since depreciation (or loss of value) is typically a car-buyer’s primary expense during ownership, these awards, like all of’s new- and used-vehicle information, are designed to help consumers make more informed car-buying decisions.

Subaru of America COO, Tom Doll said: “These awards are a testament to the inherent value in Subaru vehicles, value that stems from our class-leading safety, reliability and durability.  Purchasing a Subaru has long been a wise choice for consumers and these awards reinforce that decision. ”

Kelley Blue Book’s Best Resale Value Awards are based on projections from the Kelley Blue Book® Official Residual Value Guide, determined by an expert staff of automotive analysts.  These prestigious awards honor vehicles expected to maintain the greatest proportion of their original list price after five years of ownership.  Low-volume vehicles and vehicles with a Manufacturer’s Suggested Retail Price of more than $60,000 are excluded from award consideration, except in the luxury and high-performance categories.

For more information about Kelley Blue Book’s Best Resale Value Awards, please visit

About Kelley Blue Book (

Since 1926, Kelley Blue Book, The Trusted Resource®, has provided vehicle buyers and sellers with the new- and used-vehicle information they need to accomplish their goals with confidence.  The company’s top-rated website,, provides the most up-to-date pricing and values, including the Fair Purchase Price, which reports what smart buyers are paying for new cars.  The company also reports vehicle pricing and values via products and services, including software products and the famous Blue Book® Official Guide.  According to the C.A. Walker Research Solutions, Inc. – 2009 Spring Automotive Website Usefulness Study, is the most useful automotive information website among new- and used-vehicle shoppers, and half of online vehicle shoppers visit  Kelley Blue Book’s also is a W3 Silver Award winner, sanctioned by the International Academy of Visual Arts. is a leading provider of new car prices, used car values, car reviews, new cars for sale, used cars for sale, and car dealer locations.

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States.  Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards.  All Subaru products are manufactured in zero- landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit


Our friends on Dirty Impreza tipped us off to this news about Travis Pastrana leaving Subaru Rally team. This leaves Dave Mirra as their lead driver! How will the effect the team?

Subaru of America, Inc. today bid farewell to Travis Pastrana as the company’s lead driver.  Travis began his relationship Subaru in 2004 from the world of supercross and freestyle motorcross and officially joined Subaru Rally Team USA (SRT USA) in 2006 having run abbreviated development seasons with Subaru in 2004-2005.  During his career as an SRT USA driver, Travis piloted his Subaru Impreza WRX STI to 150+ stage wins, 40 podiums, and 22 event victories en route to earning four consecutive Rally America National Championship titles (2006-2009) and becoming the youngest-ever U.S. Rally champion in history.  Within the ESPN X Games Rally Car Racing format, Travis went on to win two gold, one silver and one bronze medal with Subaru Rally Team USA.

Tim Mahoney, CMO of Subaru of America said, “Travis brought Rally to a whole new audience through the rally championship and of course through his spectacular appearances at X Games. We wholeheartedly thank him for his outstanding performances with Subaru Rally Team USA and wish him well in his future endeavors.”

We here at aren’t quite sure what to think about this news but what we are sure of, is that Subaru always have some tricks up their sleeves and this won’t spell the end of the team! Good luck Travis!

Seems like the boys from the Subaru Rally Team America have been very busy with the new Rally Car series that have been going on the East Coast. During the second round of the series, Dave Mirra has been able to capture his second podium win!

Subaru Rally Team USA Team Driver, Dave Mirra, Captures Second Rallycross Championship Podium Finish

Cherry Hill, N.J., October 4, 2010 – Subaru of America, Inc. – Rain added an additional element to this weekend’s Rallycross competition at New Jersey Motorsports Park in Millville, NJ. With limited visibility, a red flag restart and his team member, Travis Pastrana out with complications with his car, Dave Mirra was still able to finish second in the A Main All-Wheel-Drive Class in his Subaru WRX STI.

“In rally you race in all conditions, rain or shine,” said Mirra “I am pumped to be on the podium for a second time and equally as excited to have moved up a position. I would like to thank the fans that came out and stood in the rain to show their support, without them we would not be here.”

Throughout the weekend Mirra held consistent results during the practice and qualifying rounds. Coming into the finals he was positioned second on the starting grid. Mirra took an early lead in the A Main and had completed two laps when competitor Liam Doran crashed into the tire barrier at turn two and the course had to be red flagged to reset the safety wall. After the restart Mirra fought off Liam Doran and three-time European Rallycross Champion, Jussi Pinomaki to finish second behind Tanner Faust, his highest rally car career finish ever.

Newly sanctioned by RallyCar (formerly Rally America), this all-new race series combines the action of circuit racing, off-road racing and rally competition into one exciting race. Developed from the European Rallycross, drivers line up to start all at once, piloting high-horsepower compact cars through race traffic over a challenging short course that features jumps, unbanked turns, hills and transitions between pavement, gravel and dirt.

Race finishing positions for the all-wheel drive class were as follows:
1. #34 Tanner Faust
2. #40 Dave Mirra
3. #3 Liam Doran
4. #9 Jussi Pinomaki
5. #465 Rhys Millen
6. #70 Chris Duplessis

Though it’s not the turbo charged ones that you find in the performance models, it is quite interesting to see the updated boxer motor.

Two trim levels will be available including the 2.0 and 2.5. Just by the exterior you can see that they have done away with the plastic cam covers and the location of the oil fill and the dip stick have moved. Cam sensors are now exposed and it still retains AVCS. From the press release, it also retains the TGV for economy.

Check out the full details in the press release:

FHI Develops a New-generation Subaru Boxer Engine
New Horizontally-Opposed engine, providing superior combination of environmental friendliness and enjoyable drivi

Tokyo, September 23, 2010 – Fuji Heavy Industries Ltd. (FHI) has developed its new-generation boxer engine* that combines the technology and know-how used in Horizontally-Opposed Boxer engines, the core technology that has supported Subaru’s unique driving since it was first employed in the Subaru 1000 in 1966. This overall renewal is the first in 21 years, since the second generation boxer engine was introduced in the first Legacy models in 1989.

This new-generation Horizontally-Opposed 4 cylinder gasoline engine, the third generation Subaru boxer engine, showcases Subaru’s latest engineering research and development. It offers a new performance level by further refining Subaru’s unique expertise in Boxer engine technology. The engine was entirely renewed, starting from the basic structure, while all the advantages of the horizontally-opposed layout were maintained: lightweight, compact, low center of gravity, and superior vibration balance. New-generation improvements include advances in both environmental friendliness, such as an approximately 10% improvement in fuel efficiency, and driving performance for smooth acceleration in all speed ranges. Furthermore, FHI designed the new engine with consideration of the technology’s expandability and potential capability to receive further upgrades meeting future environmental measures.

FHI built a new factory at the Gunma Oizumi Plant exclusively for the production of this new-generation boxer engine. This new plant offers state-of-the-art production facilities that make full use of FHI’s engine manufacturing know-how developed to date, as well as a highly efficient production system delivering products meeting the highest quality standards.

Major Features of the New-generation Subaru Boxer engine
The overall structure of this engine has been totally renewed, by reviewing the bore and stroke for the basic structure to
allow a longer stroke than current engines. It is designed to achieve high efficiency in basic performance, allowing the
smooth and sporty rotational properties for which Horizontally-Opposed engines are known, while also making improvements in practical torque and environmental friendliness. This engine is available with 2,500 cc or 2,000 cc displacement, both with 4 cylinders. These models will now be positioned as our main engines.

The New-generation Subaru Boxer engine
・ The bore and stroke, the basic structure of this engine, have been reviewed to achieve a compact combustion chamber as well as a long stroke, which was difficult previously due to chassis mounting conditions in boxer gasoline engines. This allows high combustion efficiency, and generates a sufficient mid-low speed torque with improved fuel efficiency and practicality.
・ Improved fuel efficiency has been achieved through optimization of intake port configuration and the addition of partitions inside ports, the use of TGV (Tumble Generated Valve), and the use of an EGR (Exhaust Gas Recirculation) cooler.
・ AVCS (Active Valve Control System) is used on both intake and exhaust valves. For the intake side in particular, an intermediate lock system allows valve timing to be advanced or delayed for precise control over intake and exhaust valve timing, allowing maximum engine performance in output, fuel efficiency, and exhaust emission.
・ The use of lightweight primary moving parts, such as pistons and connecting rods, and a highly efficient and compact oil pump provides an approximately 30% reduction in friction loss and improves fuel efficiency and revolution response.
・ Cooling has been optimized by using separate engine cooling circuitry for the block and the head, resulting in improvements in fuel efficiency and output characteristics.

FHI is fully committed to develop new products on the theme of integrating enjoyable and reliable driving with environmentally friendly solutions. This same theme applies to this new-generation boxer engine, which will be
positioned as a main engine and the starting point of its future power unit strategy. Starting with the Forester, the new engine will be deployed in other Subaru products in the future.
* Boxer engine: Also known as a Horizontally-Opposed engine. In this design, the pistons are arranged symmetrically left and right along the crankshaft. When the pistons move, they resemble the punches thrown by boxers, thus resulting in this popular name.

Our friend, Stephan Verdier was simply amazing at XGames. Here’s a recap from his website.

Crawford Performance and Cooper tires are pleased to announce a spectacular final for X-Games 16 Rally Cross. Stephan Verdier and his Crawford Performance Powered Rally Cross Car / Drift Car / Gymkhana Car debutted for the first ever Rally Cross held by X-Games. Currently Verdier’s car competes not only in Formula D, but also a Gymkhana event in RWD format. When X-Games invited Stephan for the Rally Cross event, the car was converted to AWD format and a 45mm restrictor installed to restrict the power levels to equal the playing field for all competitors.

In order to convert the vehicle to make it a competitive vehicle for X-Games, against such teams as Ford Rally Team and Subaru Rally Team, the vehicle was brought to Crawford Performance for some serious work. The car received a sequential transmission, custom twin scroll Garrett turbo kit, ECU remappinhelped prepare the vehicle, including front and rear bumpers by GTI, top of the link rally suspension by Tein, including the engineer for setup and 15 inch rally wheels by Enkei. In order to install the new rally rims stock 4 pot Subaru rally brakes where provided by Ontario Subaru, and Motul providing the much need fluids for the sequential, differentials and engine, Clutch Masters with the twin plate clutch, Ignite racing fuel for the bio fuel,  NGK offering spark plugs and O2 sensors, while K&N offered multiple filters where definitely needed after Verdiers encounter with a cement wall. Cooper tires was also a big help with g via EcuTeK ECU all provided by Crawford Performance for 600hp and 550 ft/lbs. While many other sponsors there rallycross tires.

Friday Practice according to Stephan Verdier:
My second session on the track, X-Games staff watered it down heavily and I knew it was going to be slippery but not as bad as I thought. Into the first turn I began braking and there was no way to slow my speed down enough to make the corner. Bang the back of the car hit into the K-rail but luckily enough I didn’t lose my drift, but it happened to be bad enough to take the car to the frame shop that night to get it straight.

Saturday Qualifying according to Stephan Verdier:
I had a great qualifying round (Qualifying 2nd overall) and the car felt amazing, power everywhere and handle the best it had all weekend up to this point. Right after taking the checkered I was not able to stop in time before the cement barrier and the car crashed hard into the wall causing the engine to instantly shut off. The right front frame rail moved into the engine and broke the front timing pulley and locked the engine. Good thing we had 5 hours to fix it, but not a spare engine. The simple version of the story included a chain, a truck, and a little bit of luck in the hopes the engine may be salvageable. The team and many supporters dropped by to lend a hand to rebuild the beast, while the entire time we were hoping that the million to one shot would include no bent valves or damaged pistons. As lady luck may have it, we were that million to one shot, and when the engine pulleys were repaired, the timing belt reinstalled, the engine fired right up. The sigh of relief and the thrill form Verdier was ecstatic. We were back in the game!!! Now the remaining damage needed repair, a cracked rear left hub (no spare), front right A-Arm, front right bumper, front right chassis needed to be pulled back out, intercooler piping needed to be unbent, new K&N Air Filter, and numerous other small problems from the crash.

Semi-Finals according to Stephan Verdier:
This was my best run of the entire weekend. The car launched off the line and I had an instant lead on everyone else. The car was running perfectly, the run itself was great and the power was fantastic through the entire run. Every time I hit the straights the Crawford Performance Powered car would just pull cars lengths on the rest of the pack and by the time I had taken the checkered flag (and a 1st place) my heart was racing a mile a minute. Here is a video a local fan uploaded to YouTube of the first round.

Finals Round according to Stephan Verdier:
Due to qualifying second and Pastrana’s car not running, I was now the number 1 seed and had first pick at the gate for the finals. My launch was awful, because I was caught off guard due to a miscommunication between myself and the referee. So I started in last place (4th) for the finals, definitely not the way you want to start a race.
In the first corner I was able to power by and out braked Hubinette like he was standing still. Then into the corner under the bridge (X-Games ramp) where Tanner and Deagan went wide which allowed me to cut back on the inside of Deagan. This was a perfect opportunity to cut back in the inside and steal the corner from Deagan and then a drag race down the back of the stadium, passing him before the hill and arch. In that drag race we touched at least 4 times of if not more, definitely a ton of excitement already. The next 3 laps I was closing on Tanner, then I started to lose some power, I thought Deagan pushed me and bent my exhaust, but one of my intercooler pipes that got bent during my crash in the qualifying rounds cracked and started leaking. I took the ‘joker’ lap which included the big jump right behind Tanner and at that point it just let go and lost almost all my power. At this point Deagan was able to pass me and between the arch Samuel tried to pass me on the outside but I was able to friendly block him. But alas going down to the finish the car wouldn’t go and Samuel passed me about 100 feet from the finish. I couldn’t help but be mad, but after what had happened over the past couple days’ competing in the X-Games for the first time and taking home 4th overall at X-Games 16 was awesome!

Next, we are off to Formula D Las Vegas, only two weeks away and the car needs to be prepped for RWD and more power.

Thanks to all my sponsors, Cooper Tires (awesome rallycross tire), Crawford Performance, GTI, Tein, Clutch Masters, Enkei, Ignite Racing Fuel, Subaru of Ontario,Turbo by Garrett, Sparco, APT, Von Zipper, Motul, K&N, Seibon…

And yes we did complete 5 laps.